At Dubai Premier Centre (DPC), we offer the Feasibility Studies and Business Planning course to equip professionals with the essential knowledge to evaluate business ventures, assess risks, and develop actionable strategies. Conducting a feasibility study is a crucial step before launching a project, ensuring that it is economically, technically, and operationally viable. This programme focuses on the integration of market analysis, financial projections, and risk assessment, enabling participants to make informed business decisions. Through an in-depth exploration of SWOT analysis, market feasibility, and economic feasibility, attendees will gain the skills needed to create a robust business plan that enhances the chances of success. Whether you are an entrepreneur, business analyst, or corporate strategist, this course provides the frameworks and methodologies required to conduct thorough feasibility assessments and implement effective business strategies.
Objectives and Target Group
- Develop expertise in conducting a feasibility study to determine the viability of business projects.
- Learn to structure a comprehensive business plan with clearly defined goals and execution strategies.
- Master market analysis techniques to evaluate industry trends, competition, and consumer demand.
- Understand the role of financial projections in budgeting, forecasting revenue, and managing costs.
- Gain skills in risk assessment to identify, evaluate, and mitigate potential business challenges.
Target Audience
- Entrepreneurs and start-up founders seeking to validate their business ideas through structured feasibility studies.
- Business consultants and analysts responsible for evaluating project viability and preparing investment proposals.
- Corporate decision-makers and executives involved in strategic planning, financial projections, and market feasibility assessments.
- Investors, venture capitalists, and financial planners who need to assess potential risks and returns on business ventures.
Course Content
- Introduction to Feasibility Studies and Business Planning
- Overview of feasibility studies and their importance in decision-making.
- Key components of a business plan and its role in business success.
- The connection between market analysis, financial evaluation, and strategic planning.
- Market Feasibility and Industry Research
- Conducting a comprehensive market feasibility study to assess demand and competition.
- Evaluating consumer behaviour, industry trends, and market segmentation.
- Developing competitive strategies using SWOT analysis and industry benchmarks.
- Technical Feasibility and Operational Planning
- Assessing technical feasibility for project implementation, including infrastructure and resource requirements.
- Understanding operational feasibility, workflow design, and production capacity planning.
- Identifying technological advancements and their impact on business sustainability.
- Economic Feasibility and Financial Projections
- Analysing economic feasibility by evaluating cost structures, revenue models, and profitability.
- Creating financial projections, including income statements, cash flow forecasts, and break-even analysis.
- Developing effective budgeting techniques to manage financial resources efficiently.
- Risk Assessment and Business Sustainability
- Implementing risk assessment strategies to identify uncertainties and mitigate threats.
- Evaluating external risks such as regulatory changes, market fluctuations, and supply chain disruptions.
- Ensuring long-term business sustainability through adaptive planning and financial resilience.
- Developing a Strategic Business Plan
- Structuring a compelling business plan that aligns with investment and growth objectives.
- Integrating market feasibility, technical feasibility, and economic feasibility into a cohesive strategy.
- Presenting findings effectively to stakeholders, investors, and financial institutions.