Dubai Premier Centre (DPC) presents a comprehensive course on Behavioural Economics , an evolving discipline that bridges psychology and economic decision-making. Traditional economic models assume rationality, yet human behaviour often deviates due to cognitive biases, emotions, and social influences. This programme explores how individuals make financial and business choices, applying Behavioural Economics Theories, Principles, and Models to understand real-world decision-making. Participants will gain insights from Behavioural Economics Research and Studies, discovering how businesses, policymakers, and organisations leverage Behavioural Economics Applications to shape consumer behaviour, improve financial strategies, and optimise outcomes. Through real-life Behavioural Economics Examples, case studies, and interactive discussions, this course equips professionals with practical tools to navigate and influence economic behaviour effectively.
Objectives and Target Group
- Develop a profound understanding of Behavioural Economics Concepts and their impact on financial, business, and policy decisions.
- Explore Behavioural Economics Biases and cognitive limitations affecting judgement, decision-making, and market behaviour.
- Apply Behavioural Economics Insights to enhance strategic planning, risk assessment, and consumer engagement.
- Analyse key Behavioural Economics Models used in predicting and influencing choices across different economic sectors.
- Examine the role of Behavioural Economics Studies in financial markets, corporate decision-making, and government policy formation.
Target Audience
- Financial professionals, investors, and business leaders seeking to integrate Behavioural Economics Applications into economic forecasting, market analysis, and investment strategies.
- Marketing and sales specialists aiming to leverage Behavioural Economics Insights to shape consumer preferences, pricing strategies, and branding initiatives.
- Government policymakers, economists, and public sector professionals interested in applying Behavioural Economics Principles to enhance regulatory frameworks and public policies.
- Entrepreneurs, strategists, and corporate decision-makers looking to refine business models through Behavioural Economics Concepts for competitive advantage.
Course content
- Introduction to Behavioural Economics
- Understanding the evolution and significance of Behavioural Economics Theories in contrast to classical economic models.
- The intersection of psychology and economics in shaping real-world decisions.
- Key distinctions between rational choice theory and Behavioural Economics Models.
- Cognitive Biases and Decision-Making
- Exploring Behavioural Economics Biases, including loss aversion, anchoring, and the endowment effect.
- How heuristics influence financial decisions and market behaviour.
- Real-world Behavioural Economics Examples of irrational decision-making in business and finance.
- Behavioural Economics in Finance and Investment
- The role of Behavioural Economics Research in understanding stock market trends and investor psychology.
- Application of Behavioural Economics Studies to risk assessment and portfolio management.
- Overcoming biases in economic forecasting and financial modelling.
- Consumer Behaviour and Market Dynamics
- The influence of Behavioural Economics Insights on purchasing behaviour and brand perception.
- Strategic pricing, product positioning, and consumer loyalty through Behavioural Economics Applications.
- Case studies illustrating the impact of Behavioural Economics Principles on marketing and sales.
- Policy, Regulation, and Public Decision-Making
- How governments and organisations apply Behavioural Economics Concepts to influence societal behaviour.
- The effectiveness of “nudging” strategies in policy design and public welfare.
- Behavioural Economics Studies on tax compliance, healthcare decisions, and environmental sustainability.
- Advanced Behavioural Economics Models and Applications
- Exploring mathematical and experimental Behavioural Economics Models in predicting human behaviour.
- The role of technology, artificial intelligence, and big data in enhancing Behavioural Economics Research.
- Future trends and innovations in Behavioural Economics Applications across industries.