Training Course in Recruitment via Social Media Platforms and Professional Networks

Human Resources Training Coursesdpc_image
Training Course in Recruitment via Social Media Platforms and Professional Networks
Duration One Week
Price £4000.00
Language English/Arabic

In today’s competitive business environment, attracting top talent is a major challenge. Traditional recruitment methods, such as job postings and in-person interviews, are no longer sufficient to secure qualified candidates. Recruitment through social media platforms and professional networks has emerged as one of the most effective strategies for sourcing rare talent and expanding the candidate pool.

Leading organizations globally leverage platforms such as LinkedIn, Facebook, Twitter, Instagram, and both local and international professional networks to reach the best talent. These platforms allow companies to post targeted job opportunities, build a strong employer brand, and engage directly with candidates, enhancing the organization’s attractiveness to skilled professionals.

The Dubai Premier Training Centre offers this specialized course to equip participants with practical skills and modern strategies for recruiting top talent via social media and professional networks. The course combines theory and practical exercises, including real-life case studies, digital tools, and globally proven strategies for efficient recruitment. Participants will also learn ethical and legal best practices to ensure compliance with local and international standards.

Course Objective

By the end of this course, participants will be able to:

  • Understand the concept and importance of social media recruitment.

  • Identify suitable social platforms and professional networks for each role.

  • Design an integrated digital recruitment strategy targeting ideal candidates.

  • Build and enhance the employer brand on social media.

  • Utilize digital advertising and targeting tools to reach qualified candidates.

  • Manage social media recruitment campaigns professionally and effectively.

  • Develop candidate communication and engagement skills.

  • Measure and continuously improve digital recruitment performance.

  • Handle legal and ethical challenges in digital recruitment.

  • Enhance the candidate experience and attract top talent innovatively.

Target Audience

  • Recruitment and digital sourcing specialists

  • HR managers and organizational development professionals

  • Employer branding managers

  • Consultants and digital recruitment strategists

  • Marketing and HR campaign managers

  • Professionals seeking to improve social media recruitment skills

  • Staff responsible for managing candidate relations on professional networks

Course Module

1. Introduction to Digital Recruitment

  • Evolution from traditional to digital recruitment

  • Differences between social media recruitment and traditional recruitment

  • Why social media is strategic for talent acquisition

  • Overview of key professional networks and social media platforms

2. Social Media Platforms for Companies

  • LinkedIn: company profiles, candidate targeting, job postings

  • Facebook: paid campaigns, professional groups, targeted ads

  • Twitter & Instagram: attracting younger talent and engagement

  • Other networks: GitHub for developers, Behance for designers, Dribbble for creatives

3. Employer Branding Strategies

  • Concept of employer branding and its impact

  • Building a strong digital image on social media

  • Digital content: images, videos, stories, articles

  • Global examples of successful employer branding

4. Designing Digital Recruitment Strategies

  • Identifying target audience and candidate personas

  • Selecting suitable platforms for each role

  • Setting clear strategic objectives for recruitment campaigns

  • Designing the candidate journey from job posting to interview

5. Advertising and Targeting Tools

  • Paid ads on LinkedIn and Facebook

  • Using targeting algorithms to reach ideal candidates

  • Retargeting techniques to attract potential candidates

  • Tools for campaign performance measurement and analytics

6. Candidate Engagement Management

  • Best practices for messaging and social interaction

  • Responding to inquiries and comments professionally

  • Building long-term relationships with potential candidates

  • Evaluating candidates through social interactions

7. Measuring Digital Recruitment Performance

  • KPIs for digital recruitment campaigns

  • Tracking applications, candidate quality, and conversion rates

  • Using analytics tools to assess results

  • Improving campaigns based on data insights

8. Legal and Ethical Challenges

  • Compliance with local and international data protection laws

  • Respecting privacy while sourcing candidates

  • Avoiding digital bias in recruitment

  • Establishing internal digital recruitment policies

9. Practical Case Studies and Exercises

  • Designing LinkedIn recruitment campaigns

  • Analyzing campaign results and improving strategies

  • Simulating candidate interactions on social platforms

  • Building a comprehensive digital recruitment plan

10. Latest Trends in Digital Recruitment

  • Video recruitment and virtual interviews

  • Gamification for talent engagement

  • Artificial Intelligence (AI) in recruitment: resume analysis and candidate recommendations

  • Future of digital recruitment and technology impact

11. Creating a Comprehensive Digital Recruitment Plan

  • Collecting data and analyzing campaign results

  • Integrating digital and traditional recruitment strategies

  • Designing actionable plans to enhance talent acquisition

  • Presenting implementable recruitment strategies