Training Course in Employer Branding

Human Resources Training Coursesdpc_image
Training Course in Employer Branding
Duration One Week
Price £4100.00
Language English/Arabic

In today’s modern business landscape, organizations increasingly rely on the power of human capital as the real driver of innovation, growth, and long-term sustainability. With rapid technological developments and expanding global competition, success no longer depends solely on product quality or service efficiency—it now requires the ability to attract and retain top talent while transforming the workplace into a strategic strength that differentiates the organization.

This is where Employer Branding emerges as a pivotal tool that enables companies to position themselves as attractive and trustworthy career destinations.

What Employer Branding Means

Employer branding is no longer just promotional campaigns or uplifting public slogans—it has become a comprehensive framework that reflects both the internal and external identity of the organization. It represents the real employee experience, what job candidates perceive, and the impressions the public forms about the culture, opportunities, values, and how the organization treats its people.

Why This Training Course?

With major global shifts—such as hybrid work models, digital transformation, and the rising expectations of new generations—building a strong employer brand has become essential. Employees today seek not just a job, but a meaningful, balanced, and growth-oriented work experience.

To address this need, The Dubai Premier Training Centre offers this specialized course designed to equip participants with a comprehensive and practical approach to building a powerful employer brand aligned with global standards.

Course Objective

This course aims to:

  • Explain the concept and importance of employer branding.

  • Analyze the employee experience and link it to organizational identity.

  • Develop a strong and compelling Employee Value Proposition (EVP).

  • Design an integrated employer branding strategy.

  • Manage digital reputation across platforms.

  • Create organizational content that attracts top talent.

  • Strengthen internal communication and engagement.

  • Align employer branding with recruitment and retention strategies.

  • Use measurement tools to assess branding performance.

  • Build a ready-to-implement strategic plan.

Target Audience

This course is designed for:

  • HR and personnel managers

  • Recruitment and talent acquisition professionals

  • Marketing and corporate identity managers

  • Employee experience specialists

  • PR and internal communication teams

  • Administrative leaders and entrepreneurs

  • External HR consultants and recruitment agencies

  • Startup owners seeking to build a strong organizational identity

Course Module

1. Introduction to Employer Branding

  • Definition of employer branding

  • Importance of building a talent-attracting image

  • Difference between marketing brand and employer brand

  • Role of culture in shaping the brand

2. Employee Experience Analysis

  • Understanding the employee journey

  • Identifying positive and negative touchpoints

  • Tools for measuring employee satisfaction

  • Impact of internal experience on external reputation

3. Developing the Employee Value Proposition (EVP)

  • Definition and importance of EVP

  • Key components: environment, benefits, growth, balance, culture

  • Linking EVP to HR policies

  • Global examples of strong EVP models

4. Digital Reputation and Online Presence

  • Managing employer reputation on LinkedIn and Glassdoor

  • Creating compelling digital content

  • Analyzing reviews by employees and candidates

  • Enhancing the “Work With Us” page

5. Employer Branding Strategy Development

  • Assessing current employer brand status

  • Identifying strengths and weaknesses

  • Designing an internal and external strategy

  • Tools for execution and organizational planning

6. Internal Engagement and Loyalty Building

  • Effective internal communication

  • Programs to strengthen belonging

  • Enabling leadership support

  • Creating “Employee Success Stories”

7. Talent Attraction and Smart Recruitment

  • Employer brand as a talent magnet

  • Developing recruitment messaging

  • Using videos and stories in hiring campaigns

  • Candidate journey mapping

8. Measuring Brand Effectiveness

  • Key performance indicators (KPIs)

  • Retention and turnover measurement

  • Digital reputation evaluation

  • Continuous improvement planning