In today’s digital-first world, social media platforms and influencers have become critical drivers of brand visibility, customer engagement, and market growth. Businesses, organizations, and professionals need to master the strategies that allow them to effectively use social channels and collaborate with influencers to build trust, expand reach, and generate measurable results.
The Social Media & Influencer Relations Training Course offered by The Dubai Premier Training Centre is designed to provide participants with a comprehensive understanding of social media ecosystems, influencer dynamics, and digital engagement techniques. Through practical sessions, case studies, and hands-on exercises, this course equips learners with the skills needed to craft compelling social strategies, build strong influencer partnerships, and maximize ROI on digital campaigns.
This training is not just about learning how to post online—it’s about creating authentic digital experiences, measuring success with the right KPIs, and staying ahead in a fast-changing social landscape. Whether you’re a marketing professional, entrepreneur, or communications specialist, this course helps you strengthen your expertise in managing influencer relations and using social media as a powerful tool for growth.
Course Objective
The main objectives of this course are:
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To develop a solid understanding of social media platforms and their unique audiences.
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To explore influencer marketing strategies that build credibility and engagement.
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To enhance skills in content creation, storytelling, and digital branding.
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To provide tools for measuring performance, analytics, and ROI.
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To teach effective methods for collaborating with influencers and managing partnerships.
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To help participants design integrated campaigns that align with business goals.
This course is ideal for:
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Marketing professionals seeking to upgrade digital skills.
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Public relations specialists aiming to manage online reputation.
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Entrepreneurs and business owners looking to grow through influencer partnerships.
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Content creators and social media managers who want to refine engagement strategies.
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Corporate communication teams responsible for brand positioning.
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Students and graduates interested in careers in digital marketing and PR.
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Course Module
Introduction to Social Media & Digital Trends
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Evolution of digital platforms
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Understanding algorithms and audience behaviors
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Influencer Marketing Fundamentals
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Types of influencers (micro, macro, nano)
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Identifying and vetting the right influencers
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Content Strategy & Storytelling
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Crafting compelling posts, videos, and campaigns
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Balancing brand voice with influencer authenticity
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Building Effective Campaigns
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Planning, budgeting, and execution
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Aligning campaigns with organizational goals
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Managing Influencer Relations
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Negotiations and contracts
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Long-term partnerships vs. one-time collaborations
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Analytics & Performance Measurement
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Key metrics and KPIs
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Using data to optimize campaigns
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Case Studies & Practical Exercises
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Successful influencer campaigns
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Hands-on workshop for campaign design
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