The Fundamentals of Sales & Negotiation Training Course, offered by The Dubai Premier Training Centre, is designed to provide professionals with the essential skills required to excel in competitive business environments. Sales and negotiation are at the heart of every successful organization. This course explores the principles of effective selling, the psychology behind customer behavior, and the strategies to close deals that benefit both the company and the client.
Participants will learn how to approach sales with confidence, manage objections, build long-term relationships, and develop win-win negotiation strategies. By combining theory with real-world case studies, the program ensures that learners can immediately apply the tools and techniques in their workplaces.
This training goes beyond traditional selling—it emphasizes ethical practices, emotional intelligence, and strategic communication, equipping participants to adapt to dynamic market challenges. Whether you are new to sales or an experienced professional seeking to refine your negotiation skills, this course provides practical knowledge for measurable business success.
Course Objective
The objective of this course is to provide participants with a strong foundation in modern sales and negotiation techniques. Specifically, the training will:
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Enhance understanding of customer needs and buying psychology.
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Develop effective communication and persuasion skills.
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Equip participants with methods to handle objections and close deals successfully.
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Teach strategies to build trust and long-term customer relationships.
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Strengthen negotiation abilities to achieve mutually beneficial outcomes.
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Encourage ethical and professional sales practices.
This course is ideal for:
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Sales executives, managers, and representatives seeking to enhance their performance.
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Professionals in marketing, customer service, and business development.
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Entrepreneurs and small business owners aiming to grow their customer base.
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Negotiators working in procurement, supply chain, and partnerships.
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Anyone interested in mastering the art of sales and negotiation for career advancement.
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Course Module
The course is structured into interactive modules covering essential topics:
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Introduction to Sales Fundamentals
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Role of sales in business success
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Understanding customer needs and expectations
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Key qualities of successful sales professionals
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Customer Psychology and Buying Behavior
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Decision-making process of buyers
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Identifying customer motivations and triggers
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Emotional intelligence in sales
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Effective Communication in Sales
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Verbal and non-verbal communication techniques
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Building rapport and trust with clients
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Active listening and questioning skills
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Negotiation Strategies and Techniques
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Principles of win-win negotiation
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Overcoming objections and barriers
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Closing strategies that ensure satisfaction
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Relationship Building and Customer Retention
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Long-term relationship management
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After-sales support and loyalty building
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Ethical considerations in sales and negotiation
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Practical Applications and Case Studies
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Real-world sales scenarios
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Role-playing exercises
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Action plans for workplace application
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