The Dubai Premier Training Centre offers an advanced and specialized course in Employee Experience (EX) Engineering, part of a series of programs aimed at enhancing HR capabilities and improving workplace quality in modern organizations. This course addresses the needs of organizations seeking to strengthen their relationships with employees and create an engaging, flexible, motivating, and talent-retentive work environment in a highly competitive global landscape.
Employee experience is no longer just a theoretical concept or cosmetic initiative; it has become a strategic focal point determining organizational success or failure. It directly impacts productivity, engagement, career stability, and the organization’s employer brand. EX engineering involves a comprehensive understanding of the employee journey, from first exposure to the organization, recruitment, onboarding, development, daily interactions with managers and colleagues, to eventual exit.
With modern HR concepts evolving, HR’s role has shifted from administrative to strategic, designing human-centered experiences that increase commitment, loyalty, and creativity. Today, employees seek not just salary but meaning, recognition, psychological support, a healthy environment, and work-life balance.
Course Objective
Participants will learn to:
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Gain an in-depth understanding of EX and its impact on organizational performance.
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Analyze the employee journey and design effective touchpoints.
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Develop a positive organizational culture that fosters belonging and motivation.
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Build flexible, attractive workplaces that support creativity and wellbeing.
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Improve human-centric leadership skills linked to employee experience.
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Use EX measurement tools and analyze employee satisfaction data.
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Design an actionable, comprehensive EX strategy.
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Convert measurement results into tangible development initiatives for continuous improvement.
Target Audience
This course is designed for:
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HR Managers
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Organizational Development and Performance Improvement Managers
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Employee Experience (EX) Specialists
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Team Leaders and Direct Managers
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Internal Communication Officers
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Consultants and Trainers in workplace development
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Business owners interested in enhancing workplace quality and talent retention
Course Module
Understanding the Employee Journey
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Awareness, recruitment, onboarding, daily work, development, evaluation, exit
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First impression measurement and impact on engagement
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Critical touchpoints identification and improvement techniques
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Using feedback and data to enhance EX
2. Building a Positive Organizational Culture
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Leadership’s role in trust and transparency
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Institutional values in daily behavior
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Encouraging creativity and initiative
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Fairness, recognition, and support
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Continuous learning and personal development
3. Designing a Motivating Work Environment
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Flexible, comfortable workspaces
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Digital and technological tools for daily performance
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Integrating mental and physical wellbeing policies
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Work-life balance initiatives
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Wellbeing programs to improve employee satisfaction
4. Enhancing Internal Communication
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Effective channels between management and employees
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Active listening and constructive feedback
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Clear, inspiring corporate messaging
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Managing meetings to foster interaction
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Leveraging technology for communication
5. Leadership and Employee Experience
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Human-centric leadership
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Building trust and intrinsic motivation
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Constructive feedback delivery
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Conflict management and communication skills
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Supporting personal growth and career development
6. EX Measurement Tools
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Employee satisfaction surveys and engagement measurement
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Focus groups to assess needs
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Behavioral data analysis and KPI usage
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Converting results into actionable plans
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Continuous monitoring and improvement
7. Designing a Comprehensive EX Strategy
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EX assessment and current state evaluation
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Prioritization and opportunity identification
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Comprehensive implementation plan across all employee journey stages
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Integration of development initiatives into daily policies
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Continuous measurement and follow-up for sustainable success
This course, along with many others, is available at Dubai Premier Training Centre.