Course in Strategic Account Management in the Digital Age

Dubai Premier Centre (DPC) proudly offers a specialised training course titled “Strategic Account Management in the Digital Age”. This advanced course is designed to equip executives and strategic account managers with the necessary knowledge to apply best practices in strategic account management with a strong focus on digital transformation. In an era marked by rapid digital advancements across all sectors, the ability to effectively manage accounts becomes critical for maintaining a competitive edge in the market.
The course delves into how to enhance client relationships using digital tools for account management, implement integrated digital sales strategies to meet evolving customer needs, and leverage advanced analytics and Customer Relationship Management (CRM) systems to boost performance and ensure long-term success.

January 6, 2025

February 3, 2025

March 10, 2025

April 14, 2025

The key concept is to equip the participants with an overall concept of Strategic Account Management in today’s digital world and the application of data-driven account strategies for improvement in client relations.
Enable participants to leverage digital tools and sales strategies like Account-Based Marketing (ABM) and CRM to make a quantum leap in client retention and further sustainable revenue growth.
Introduce the power of omnichannel engagement, how to integrate it within one coherent account management strategy, and how AI with data analytics will help them offer better customer service in order to forge long-term relationships.
This should enable the participants to take care of strategic accounts, advanced digital tools that help provide personalized solutions, by the clients’ needs in the digital era.
Engage participants in the elaboration of different innovative digital strategies that retain customers for sustainable growth, helping participants in the area of Strategic Account Management with data analytics and artificial intelligence techniques.

Target Audience

Strategic Account Managers who aim to develop their competencies in the application of complex strategies for managing accounts via innovative digital platforms.
Sales managers and professionals in Account-Based Marketing interested in learning how digital technologies, such as AI and digital account management tools, will help them increase their client relationship management efficiency.
CRM Professionals interested in deepening their knowledge in the fields of digital transformation techniques integrated into account management strategies that contribute to enhancing the customer experience and increasing client retention.
Strategic Account Managers looking to enhance their capabilities in applying advanced digital strategies that will help them better retain clients and achieve more sustainable growth.
Business Development Specialists interested in learning how digital strategies are integrated into account management to meet the increasing demands of customers in the digital transformation era.

Introduction to Strategic Account Management in the Digital Age
- Learn how the fundamentals of Strategic Account Management have to be modified and adapted to meet changing digital marketplace realities.
- Understand the role of CRM in enhancing digital account strategies and how technology can be leveraged to enhance service.
- Understand digital transformation and how that impacts sales strategies and interaction with clients.
Advanced Digital Strategies for Account Management
- Understand the digital sales strategy, including Account-Based Marketing, and how to use such a strategy to grow the customer base.
- Learn how to use data analytics to personalize account interactions based on evolving client needs.
- Implement customer retention strategies through digital tools such as personalized marketing and multichannel communication.
Managing Strategic Partnerships and Customer Engagements in the Digital Era
- Learn how strategic partnerships are managed with digital tools and AI.
- Devise interactive engagement strategies with clients across multi channel platforms to enhance customer experience.
- Study how to personalize client interaction and achieve long-term success rates through comprehensive strategies.
Challenges and Opportunities in Digital Account Management
- Study the challenges that strategic account managers face in the digital environment and how to surmount them with the aid of digital technology.
- Investigate new opportunities provided by digital tools and AI towards the realization of business goals.
- Understand the meaningfulness of continuous innovation within account management to realize sustainable success in a competitive market.
Digital Sales Strategy and Performance Tracking
- Learn how to professionally develop digital sales strategies regarding strategic accounts and key clients.
- Use digital techniques like personalized marketing and Account-Based Marketing to increase brand awareness and grow revenue.
- Key Performance Indicators that will indicate how well account management strategies have performed in the digital era.

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