B2B Sales Management Training Course

Sales & Marketing Training Coursesdpc_image
B2B Sales Management Training Course
Duration One Week
Price £4100.00
Language English/Arabic

The B2B Sales Management Training Course by The Dubai Premier Training Centre is designed to equip sales managers, executives, and business leaders with advanced skills to lead high-performing sales teams, develop effective strategies, and strengthen long-term client relationships.

In today’s competitive global markets, managing B2B sales is not just about closing deals—it requires building trust, understanding client needs, and aligning solutions with business value. This course combines modern sales techniques, leadership practices, negotiation skills, and performance analysis tools to help participants transform their sales operations.

Participants will explore strategies for account management, sales forecasting, digital transformation in B2B, CRM systems, and customer retention approaches. Real-world case studies and interactive exercises ensure practical learning that can be applied immediately to business environments.

Course Objective

By the end of this training, participants will be able to:

  • Master B2B sales management frameworks to improve team effectiveness.

  • Apply strategic account management to strengthen customer partnerships.

  • Use sales forecasting and pipeline management tools to improve accuracy.

  • Enhance negotiation and persuasion skills for closing complex deals.

  • Implement CRM systems and digital tools for streamlined operations.

  • Drive sales team motivation and performance monitoring.

  • Adapt to global B2B market trends and digital transformations.

    This course is designed for:

    • Sales Managers & Directors seeking to improve leadership and results.

    • Business Development Managers focusing on client acquisition and retention.

    • Account Managers handling key corporate relationships.

    • Executives & Entrepreneurs driving growth in B2B environments.

    • Marketing & Strategy Professionals working closely with sales teams.

Course Module

The course covers the following modules:

  1. Foundations of B2B Sales Management

    • Understanding the B2B sales cycle.

    • Differences between B2B and B2C sales.

    • Role of sales managers in business growth.

  2. Strategic Account Management

    • Identifying high-value accounts.

    • Relationship building and trust management.

    • Key account retention strategies.

  3. Sales Planning and Forecasting

    • Pipeline and funnel management.

    • Setting sales targets and KPIs.

    • Forecasting methods for accuracy.

  4. Negotiation and Deal Closing Techniques

    • Advanced persuasion skills.

    • Handling objections and creating win-win outcomes.

    • Closing large and complex contracts.

  5. Sales Leadership and Team Performance

    • Coaching and motivating teams.

    • Monitoring performance and feedback systems.

    • Building a high-performance sales culture.

  6. Digital Transformation in B2B Sales

    • CRM tools and analytics.

    • Digital marketing integration with sales.

    • Leveraging AI and data-driven strategies.

  7. Global Market Trends in B2B Sales

    • Emerging technologies and buyer behavior.

    • International trade and cultural differences.

    • Sustainability and ESG in B2B relationships.